WAA certifies Web-Analysts at Razorfish Germany
Razorfish Germany has received WAA accreditation: Thomas Buckley and Mato Vujic, both working for Razorfish Germany in Frankfurt have successfully passed the WAA (Web Analytics Association) examination and are now certified WAA analysts. There are merely 87 WAA analysts world-wide and only 21 in Germany.
The Business Intelligence team in Frankfurt supports all units throughout the development phase of a campaign and evaluates the success as well as optimizes business processes. Sven-Patrick Schymik, Director Business Intelligence: "Nowadays web-analysts are all-round-analysts that possess knowledge of CRM, mobile, social-analytics, call-center and point-of-sale."
Following the examination, Razorfish Frankfurt hosted the web-analytics-Wednesday. 25 participants exchanged experiences and discussed interesting topics such as erasing cookies or web-analyst requirements in the course of time.
