Audi Q3 launches on YouTube
For the launch of the new Audi Q3 on the market, Audi is currently breaking new ground in digital marketing. The campaign marks the first ever launch of a vehicle in a YouTube broadcast, the place where consumers are these days. The Audi YouTube launch was announced in a report in Germany's HORIZONT magazine, published 19th May, 2011.
The focus of the new Audi Q3 campaign site is on an interactive documentary. At http://www.youtube.com/AudiQ3, users interested in the car can access all sorts of information on the design, mobility and space of the new vehicle. A virtual hostess guides users through the whole presentation. Interactive elements, animated films and short video clips bring the product features of the new SUV to life.
Besides managing the planning and design of the interactive YouTube film, Neue Digitale / Razorfish Berlin are responsible for all the dialog marketing accompanying the launch of the Audi Q3 - both online and offline, including all mobile activities. Smartphone users can also access the YouTube Q3 channel.
The result is a consistent, integrated campaign, which links the interactivity of YouTube with targeted online and offline CRM activities. More than 160,000 YouTube views within the first two weeks of the campaign speak for themselves.
