Another award for 'Create your own burger'
The "Create your own burger" social media campaign for McDonald's Germany took home a bronze award at the recent DMMA Onlinestar awards. Developed by the team at Neue Digitale / Razorfish in Berlin, the campaign also recently won gold at the Comm Awards. The DMMA Onlinestar is awarded by the Bundesverband Digitale Wirtschaft e.V, MFG Baden-Württemberg and the Verlagsgruppe Ebner Ulm for the best creative, target-group oriented communication using digital media.