Two wins at the DMMA OnlineStar
Neue Digitale / Razorfish has reason to celebrate: Two pieces of our work won awards at the DMMA OnlineStar 2010 awards. Winning over not only the client and the customers, but also the panel of professionals judging the competition.
Especially successful was the Augmented Reality Calendar produced for Audi: This won the category "Mobile Campaigns". The first motor calendar in the world not to feature cars – it impressed the premium target group for the vehicle manufacturer with complex landscape shots which, with the help of an iPhone app, can have an animated vehicle projected onto them.
In the “Integrated Campaigns” category the “Nürnburger” campaign for McDonald’s Germany was awarded a bronze award. In the purely digital, viral campaign, football manager Uli Hoeneß goes undercover in the search for a business partner for his “Nürnburger” – a product which was available in McDonald’s at the end of the campaign.
The DMMA OnlineStar is the replacement for the two previous renowned prizes, the German Multimedia Award (DMMA) and the OnlineStar creative award. The winners were announced on October 26th 2010 in Berlin.
>> To the Audi Augmented Reality Calendar
>> To the video
>> To the McDonald’s Nürnburger Case
