Medals at the DMMA OnlineStar
Neue Digitale / Razorfish were among the winners at this year’s prize giving: the experts were awarded a silver medal in the “Mobile Campaigns” category for their “Audi Augmented Reality Calender” project. They were the only agency to receive an award in this category. The integrated marketing campaign “Nürnburger” for McDonald’s Germany was also awarded a bronze medal.
“The DMMA OnlineStar 2010 jury had very high quality expectations for the pieces of work entered. All gold, silver and bronze winners at the DMMA OnlineStar 2010 reflect the high creativity and power of innovation of digital economy”, said Christoph Everke, chair of the DMMA OnlineStar 2010 jury.
This year DMMA and OnlineStar were consolidated. One new introduction was the inclusion of marketing leaders from business and education on the judging panel, alongside agency representatives and journalists. In total 150 agencies from Germany, Austria and Switzerland submitted 312 online projects. The DMMA OnlineStar 2010 awards gold, silver and bronze medals in nine categories with the Bundesverband Digitale Wirtschaft (BVDW) e.V. (German association for digital economy), the MFG Baden-Württemberg and publishing group Ebner Ulm at Berlin creative and scene location RADIALSYSTEM V.
