Goviral nominates McDonald's viral spot
The McDonald's Nürnburger campaign landed at 2nd place in the ranking from video marketers Goviral. This makes the McDonald's web films with testimonials from Uli Hoeneß as one of the most successful viral campaigns of 2010.
The ranking rates criteria such as creativity, emotionality and relevance, as well as click-rates and view-to-end rates. Goviral began in 2005 and specialises in so-called “Branded Content Distribution” from top brands.
