Razorfish releases FEED
Seattle, November 8th, 2009 - How do consumers engage with brands in an increasingly digital world? How do marketers need to position their brands in order to remain relevent in the digital era?
These are the fundamental questions that Razorfish sets out to answer with this year’s FEED report.
FEED is Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services. In 2009 Razorfish changed tack and focused their efforts on understanding how digital is changing the way that consumers interact with brands.
Razorfish surveyed 1,000 consumers around their interaction with brands online. Those surveyed were people that have broadband access, spent at least $150 online in the past six months and who are active in social media.
The Results: Experience matters a lot. So much so that experiences are becoming the new advertising or marketing. And these experiences are having an inordinate amount of impact on how consumers perceive a brand and ultimately purchase products.
The full results of the study can be found in the FEED Report, which can be downloaded here.
