Razorfish rated as leading agency network
Seattle/Frankfurt am Main, 10th June 2009 – The Razorfish network, which Neue Digitale / Razorfish belongs to, has once again ranked amongst the leading agency groups in the current market study “Forrester WaveTM Marketing Agencies — Web Design Capabilities, 2009“ – and not only in creative brand communication, but also for e-commerce solutions. The market and trend research company Forrester Research evaluated the potential of leading American digital marketing agencies according to 18 criteria.
Razorfish scored particularly well in the evaluation of digital solutions such as websites. They also impressed in the categories Consumer Insight, Performance Measurement as well as Analysis and Brand Positioning. The judges also rated the way that Razorfish cooperates with other agencies as very good.
Particularly gratifying: since the last Forrester study in 2007 Razorfish had considerably improved its “image-led projects“. These are digital marketing projects where creative ideas play the most important role.
“This positive appraisal confirms our strength with regards to creativity” said Olaf Czeschner, Neue Digitale / Razorfish CCO. “Business relevant creative ideas are exactly what distinguishes the Razorfish network. That we once again belong to the Leader’s Circle confirms that with this positioning we are following the right strategy.”
The Forrester study is based on 18 different evaluation criteria organized into three main categories: quality and effectiveness of completed work, strategies implemented to cater for the diverse user needs in the digital market, and brand presence.
Alongside Razorfish, Sapient, imc2, IconNicholson und IBM Interactive also belong to the Leader’s Circle. The performance of all networks was rated above average.