New Leadership for Pocketframes
Effective immediately, Henning Ralf will lead Neue Digitale / Razorfish‘ mobile unit and continue to develop the mobile communications channel for new and exisiting clients. New business has been won from the British Postal Service .
Berlin, December, 08th, 2009 – Digital and mobile expert, Henning Ralf, will now lead the Neue Digitale / Razorfish mobile unit, Pocketframes, as Mobile Director. He succeeds Stefan Mohr, who will be transitioning to JvM/Next early next year. Henning has been with Pocketframes for a number of months working on the Audi account as Account Director, Mobile.
Henning Ralf came from Weischer.Mediengruppe in Hamburg where he served as the Director of Mobile Solutions for Weischer Mobile, also of Hamburg. Prior to that, the trained architect was Head of Mobile Marketing for iconmobile group in Berlin with responsibility for mobile marketing and mobile advertising. From 2003 to 2006 Henning Ralf served in various roles at Interone Worldwide, most recently as Director of Mobile Solutions in the Innovation Authority department where he was responsible for all the mobile pojects of the agency. Additional employers were also mobilcom AG and Pixelpark AG. Through his many years of work experience in these companies, Henning Ralf brings a great deal of knowledge in internet marketing.
“In Henning Ralf, we are happy to have found a person who can continue and extend the positive business growth carried out in 2009. As an agency as a whole we will continue to maintain the same high-level of priority for mobile marketing in 2009. Mobile Marketing is relevant for all of our clients,” said Andreas Gahlert, CEO of Neue Digitale / Razorfish.
The foundation for continued positive business developed has been layed: Recently, the Team won out against the competition for a mobile portal for the British mail, Bristish Postal Service. The Berlin-based experts in mobile marketing will implement a mobile portal in order to offer UK users mobile acces to services like “Track&Trace” by February 2010.
