Neue Digitale / Razorfish wins SEAT Germany
Frankfurt am Main, 16th July 2009 – Neue Digitale / Razorfish fought for the digital marketing account for SEAT Germany in a multiple stage pitch process. The Frankfurt creative agency for digital marketing take over the role as digital lead agency for the German importer of the Spanish car manufacturers with immediate effect.
In this role Neue Digitale / Razorfish are already working on the online campaign for the new SEAT Exeo ST and are developing a multimedia special for this year’s international motor show (IAA) in Frankfurt.
The work for SEAT Germany GmbH, Mörfelden-Walldorf, encompasses the whole spectrum of digital communication: alongside the focus on brand and product communication with corresponding campaigns to present products and to generate test drives, the SEAT.de portal should also continue to develop and optimize potential customer interest and existing customer loyalty with its Club SEAT.
Neue Digitale / Razorfish also takes on responsibility for web analysis measures such as tracking, analysis and reporting for the existing online platforms from the SEAT brand. Targeted messaging campaigns, dialogue, SEO, Social Media and mobile marketing round off the digital service.
With SEAT Neue Digitale / Razorfish have gained another auto brand as long-term partner alongside Audi. Neue Digitale / Razorfish Director Andreas Gahlert: “With SEAT brand communication we can not only tap our full creative potential, but also present the complete consumer lifecycle in keeping with our strategy. For SEAT, as one of our top three biggest clients, we’ll develop ideas which positively influence the client’s business in the long-term.”
Other additions to the Neue Digitale / Razorfish client portfolio are fashion jewelry and accessories distributor beeline, and gift experience provider MYDAYS
