Gold at GWA Junior Agency
Frankfurt, 1. August 2008 - The Wiesbaden University of Applied Sciences wins gold at the GWA Junior Agency awards.
With Neue Digitale as a coaching agency the students created a catalogue concept for adidas – the adidas world atlas.
The jury, head by Till Wagner from JWT Frankfurt, praised the successful interlacing of online and offline media. The quintessence of the campaign is to offer users the possibility of creating their own individual catalogue online. They can then order the catalogue and have their own adidas-world sent to their homes. Volker Schrader (Publicis), laudatory and a jury member commented the project: "A great idea for € 6.50!! I’d buy it!! Catalogues are usually a very cumbersome medium, but your consequently and energetically implemented idea stirred that up."
The presentation of the finalists’ work ended the 12th round of the GWA Junior Agency Awards. Ehrensenf (Award-winning German Internet TV) moderator Christine Henning, also an ex-Junior Agency contestant, hosted the award ceremony. Seven teams competed for the Junior gold, silver and bronze awards.
