Social Media. Time for conversation.

Competencies

"Classic top-down communication templates are increasingly losing relevance. Never before did the individual have so much impact on brand communication. The new motto is dialog with customers. Thanks to quickly growing communication platforms like blogs and social networks, consumers have found a new confidence and it is time to converse with our target groups at eye level."

As a strategic discipline, Social Media entrenches brands step by step into the social web and lets them be a part of these new, decentralized technologies.

We focus on a serious dialog with the target group, with the knowledge that there are barely any boundaries anymore between communication and marketing mix, disciplines and touchpoints.

Neue Digitale / Razorfish provides strategy, implementation and long term consulting by a team of insiders from the social media scene We can also offer insights from our international colleagues who have years of experience in this area. Our approach is comprehensive and our goal is to use concrete methods such as campaigns or communities to create positive social media buzz for your brand.

The discipline Social Media is part of the Connections Planning division. Connections Planning combines expertise from Strategy, Media, Analysis, CRM and Social Influence Marketing. In this way Connections Planning identifies the relevant connections between consumer and brand. This is based on the idea that consumers do not distinguish between contact and creation. The brand experience is what really counts. The extended analysis of user behavior helps to optimize current campaigns by increasing effectiveness and efficiency.

More information can be found here.

Never stop. Socializing.