MEASURE SUCCESS BUSINESS INTELLIGENCE
"Web analytics shouldn't begin after the website has been built. A blueprint for effective tracking - and a successful website or campaign - should be developed in the planning phase. Which analysis software should be slected, where should the codes be implemented, how can the goals of the website be defined to make them measurable?"
An important part of our expertise is the definition of attainable goals and KPIs (Key Performance Indicators). Which analytics data is important and which is not? Information which is important for one brand website might be business critical for another. That's why there is no schematic model that is used for all clients.
Analytics & Optimization creates tailored solutions, optimizes media placement and keeps an eye on the effects of campaigns on the search behavior of users.
We also work closely with our analytics colleagues in the USA to bring you solutions from a team of over 150 experts in the field.
The discipline Analytics & Optimization is part of the Connections Planning team. Connections Planning combines expertise from Strategy, Media, Analytics, CRM and Social Influence Marketing. In this way Connections Planning identifies the relevant points of contact between consumer and brand. This is based on the idea that consumers do not distinguish between contact and design. The brand experience is what really counts. The advanced analysis of user behavior helps to optimize campaigns by increasing effectiveness and efficiency.
Never stop. Improving.
- Media Analytics
- Placement and Channel Analysis
- Creative Optimization
- Evaluation of Search Behavior
- Multivariate Tests (MVT) of Landing Pages
- Web Analytics
- Vendor Selection (Choice of the optimal Web Analytics Software)
- Implementation and Configuration
- Analytics Workshops
- Drop-off, Shopping Cart and Path Analysis
- Process and Navigation Optimization
- Consulting on Segmentation, Behavioral Targeting und Personalization
- Visualization of Results and Creation of Dashboards