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Neue Digitale / Razorfish: Social Lead Agency
In late 2010, the brand MAGGI chose Neue Digitale / Razorfish as its lead agency for managing social campaigns. The requirements included managing platforms like Facebook, YouTube and other campaigns. Besides developing the basic social strategy for the brand, ND / R also developed the conceptual framework, creative and technical execution as well as the organizational framework. In other words, ND / R is fully responsible for creating and maintaining MAGGI's "social voice".
- Client since:
- 2010
