Which trends influence the future of advertising and marketing? What effect has the economic crisis had on advertising and marketing strategy? What are the top trends for 2010?
The ADC creative summit moved from the Spree to the Main and awarded a Frankfurt entry from Neue Digitale / Razorfish a bronze medal: “Playing the City” for the Schirn art gallery in Frankfurt.
The winner of the coveted Client Award in the online category is the McDonald’s Germany campaign "Big Love" which was executed by Neue Digitale / Razorfish Berlin.